Privacy Policy

Privacy is of fundamental importance to Equitable Origin and this Privacy Policy outlines how we collect, use, and safeguard your information on our Website. This Privacy Policy applies only to information we collect through the Website.

Changes to this Privacy Policy

This Privacy Policy may be updated periodically without notice to you to reflect changes in our online information practices. Our most current Privacy Policy is always available on our Website and the most recent revision date is always shown at the end of the Privacy Policy.

Contact Us

If you have comments or questions about this Privacy Policy or wish to "opt out" of certain kinds of information uses, please feel free to contact us at:

Equitable Origin
894 Avenue of the Americas
5th Floor
New York, NY 10001
Or by email at: contact[at]equitableorigin.org

Information We Collect

The information we collect generally falls into two categories: (1) personal information you provide voluntarily, such as when you provide us with your information to learn more about Equitable Origin or when you submit a request to obtain the EO100™ Standard; and (2) tracking information we may collect as you navigate through the Website.

Please see the section below captioned "How You May Opt Out of Our Information Uses" regarding your right to ask us not to use your information for certain purposes.

Personal Information

We may ask for your name, mailing address, email address, telephone number and other personal information, such as when you submit a request to obtain the EO100™ Standard. We use this information to customize your online experience, provide you with personalized email and direct mail messages about Equitable Origin, review any request made by you to obtain our the EO100™ Standard, and help us improve the Website.

Tracking Information/Cookies

When you visit our Website, we may collect tracking information such as your browser type, the type of operating system you use, which pages you visited on our Website, and which search terms you entered. We use cookies, Web beacons, and other technologies for analysis and personalized services.

A cookie is a small text file that is sent to your computer by our Website's server. We use cookies to collect tracking information and to remember information you have given us. This is done so that you don't have to reenter the information each time you visit our Website. Most web browsers can be set to inform you when a cookie has been sent to you and provide you with an opportunity to refuse that cookie or to remove it later. Please note that if you remove or chose not to accept our cookies, you will need to reenter your information and reselect your preferences each time you visit our Website.

How Your Information Will Be Used

We will use the information we collect from and about you for various purposes, including responding to your requests (such as any request made by you to obtain the EO100™ Standard), providing you with additional information about Equitable Origin, improving our Website, customizing your experience on our Website, and monitoring postings on any bulletin board, blog, or chat areas we may make available to you. Our primary goal is to provide you with a customized experience and all information necessary for you to gain a full understanding of Equitable Origin and the services we offer.

How Your Information Will Be Shared

We value your privacy and will not sell your personal information to third parties. However, we may share your information with third parties under limited circumstances, such as:

A. Service Providers. We may share your information with third-party service providers who help us operate and maintain our Website or deliver our services. Any third-party service provider with whom we share your information will be contractually restricted from using or disclosing your personal information for any purpose other than as necessary to provide the services for which the information was disclosed.

B. For Legal Purposes. We will release information when we believe we are legally required to do so, such as in response to a court order or subpoena. We may also be required to release information if we are purchasing or selling a business, although in such cases your information would normally be covered by a non-disclosure agreement.

C. Aggregate Information. We may disclose to third parties non-personally-identifiable aggregate statistics, such as overall patterns or demographic reports, regarding user behavior as a measure of interest in, and use of, our Website and marketing materials. Aggregate disclosures will not describe or identify any individual user.

Our Website may offer its users the opportunity to share User Content (as that term is defined in our “Terms of Use”) – for instance, on blogs or message boards. If you choose to use these features, you should be aware that any personal information you submit through these features can be read, collected, or used by other viewers of these features and could be used to send you unsolicited messages. Please note that Equitable Origin is not responsible for the personal information you choose to submit via these features.

How You May Opt Out of Our Information Uses

If you do not wish to receive marketing information from us in the future, you may opt out by clicking on the "unsubscribe" link included in any marketing email or by contacting us at the postal or email address at the beginning of this Privacy Policy, in the Section captioned "Contact Us." We will make reasonable efforts to honor your request promptly.

You cannot opt out of our use of your information for legal purposes or to respond to a request that you initiated.

Updating or Correcting Your Information

Please let us know if any information you have provided to us is incorrect or incomplete, and we will use reasonable efforts to update or correct it promptly.

Security

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect. We maintain a secure process to collect, transmit, and store your personal information. Please note that no method of transmitting or storing electronic data is ever completely secure, so we cannot guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this Privacy Policy.

We urge you to keep any online password we may provide you in a safe place and not to disclose it to anyone. Also remember to sign out and close your browser window when you have finished your visit, especially if you are sharing a computer with someone else or are using a computer in a public place, such as a library or Internet cafe.

Minors

This Website is not directed to children under the age of 13 and we do not knowingly collect personal information from children under the age of 13 on our website. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on our website, we will delete the information from our records.

Last Update

This Privacy Policy was last updated and is effective as of February 9, 2012.